Frequently Asked Questions

Valuation & Pricing

How do you determine what my hotel is worth?
Valuation is grounded in operating performance — net operating income, occupancy, ADR, and RevPAR — alongside market trends, comparable transactions, property condition, franchise affiliation, and current financing conditions. We prepare a broker opinion of value that reflects what qualified buyers are actually paying, not a number designed to win a listing.

Is a valuation really complimentary?
Yes. We prepare complimentary, confidential broker opinions of value for hotel owners. There is no obligation to list or transact.

My hotel is underperforming. Does that mean I can't sell?
No. Underperforming assets attract a distinct buyer pool focused on upside — operators and investors who reposition, rebrand, or re-manage properties. Pricing strategy and buyer targeting simply differ from a stabilized asset.

Should I renovate before selling?
Sometimes. Certain improvements increase buyer interest and value; others never return their cost. We help owners evaluate capital decisions against likely sale outcomes before spending.

Confidentiality

Can my sale remain completely confidential?
Yes. Confidential marketing is standard in hotel transactions. Outreach is made to qualified buyers under confidentiality agreements, and your property is never publicly exposed without written authorization.

Will my employees, franchisor, or guests find out?
A properly run confidential process is designed specifically so that staff, guests, and brand relationships are protected until you choose to disclose.

Do you announce sold transactions?
Only with the owner's permission. Many of our transactions are never publicized.

Process & Timing

How long does it take to sell a hotel?
It varies with market conditions, pricing, property condition, financing availability, and buyer demand. A well-prepared, accurately priced offering moves significantly faster than one brought to market unprepared.

What happens during due diligence?
Buyers verify financial records, inspect the property, review franchise and management agreements, and arrange financing. We coordinate document requests and keep all parties on schedule to protect the closing timeline.

How do franchise transfers work?
The buyer typically applies to the franchisor, which may require a property improvement plan (PIP) as a condition of license transfer. PIP scope and cost are often negotiated factors in the transaction — we help owners anticipate them before going to market.

What if I'm in a 1031 exchange window?
Exchange timelines are unforgiving, so sequencing matters. We help owners structure dispositions and identify replacement assets within the identification and closing deadlines.

Representation & Fees

Do you represent both buyers and sellers?
Yes — on dispositions and acquisitions alike, always with clear, conflict-free representation on each engagement.

How are you compensated?
Compensation is structured per engagement and agreed in writing before any work begins. Initial consultations and valuations carry no fee or obligation.

How do you qualify buyers?
Before sensitive information changes hands, we assess a buyer's track record, financial capability, financing plan, and closing history. Protecting owners from unqualified offers is a core part of our role.

What size and type of hotels do you handle?
Select-service, extended-stay, full-service, boutique, independent, and branded assets — from single properties to portfolios, economy through luxury. See the hotel types we advise on.