Hotel Valuation

Institutional-grade underwriting that tells you what your hotel is actually worth — and why.

Valuation Built on Underwriting Discipline

Hotel value is driven by income, verified against the market. Our valuation work applies the same analysis a sophisticated buyer or lender will run: normalized operating cash flow, discounted cash flow and IRR sensitivity across exit cap rates, competitive-set benchmarking of occupancy, ADR, and RevPAR, and the capital reality of the franchise PIP cycle. The result is pricing guidance that holds up through diligence instead of eroding in it.

We deliver broker opinions of value for sale decisions, hold/sell analyses that weigh projected hold-period returns against immediate disposition proceeds, and portfolio evaluations that inform capital allocation across multiple assets.

Valuation Engagements Include

Broker opinion of value for disposition or refinance decisions
Pro forma NOI modeling with expense normalization
DCF and IRR sensitivity analysis across exit and capital scenarios
Hold/sell and portfolio optimization analytics
STR competitive-set benchmarking and market positioning
PIP scope and timing impact on value

Understand the Numbers

Our guides explain the framework we use: How Are Hotels Valued?, What Is a Hotel Capitalization Rate?, What Is RevPAR?, and What Is ADR?. A confidential valuation conversation costs nothing and tells you exactly where you stand.