What Is an STR Report?

An STR report is the hotel industry's standard performance benchmarking report, showing a property's occupancy, ADR, and RevPAR against a defined competitive set of comparable hotels. Produced from data hotels submit confidentially, it is the shared factbase in nearly every hotel transaction, financing, and management review.

How It Works

Participating hotels submit nightly performance data. The report returns the subject property's results alongside the aggregate of its competitive set — never individual competitors — for time frames from daily to running twelve months. The critical outputs are the index numbers:

• Occupancy index — the hotel's share of available demand vs. its comp set
• ADR index — its rate position vs. the comp set
• RevPAR index (RGI) — overall revenue capture; 100 means exactly fair share

Illustrative example: a hotel running a 92 RevPAR index in a growing market is leaving revenue on the table that its own market says is available — often the heart of a value-add acquisition thesis.

The Competitive Set Question

The report is only as honest as the comp set. A set stacked with weaker properties flatters the numbers; a true set of genuine competitors — by location, segment, and rate position — tells you what is actually happening. Reviewing and challenging the comp set is a standard diligence step. See How Do You Analyze a Hotel Market?.

How the Report Is Used

Buyers underwrite from the trend and index data: is performance improving or eroding, and is the gap to fair share an opportunity or a warning? Sellers use a strong report as proof of performance in the confidential sale process. Lenders require it to validate the market story behind the loan. Operators use monthly reports to hold revenue management accountable.

Key Takeaways

• The STR report benchmarks occupancy, ADR, and RevPAR against a competitive set.
• Index numbers around 100 = fair share; persistent gaps signal opportunity or problems.
• Audit the comp set before trusting the indexes.
• Expect every serious buyer and lender to ask for it.

Frequently Asked Questions

Where do you get an STR report?
Participating hotels receive their own reports through their subscription; in transactions, sellers typically provide trailing reports under confidentiality.

Is STR data available for non-participating hotels?
A hotel that does not submit data does not receive a report, which itself complicates sales and financing — participation is worth it for almost every flagged or competitive independent property.

What time period do buyers want to see?
Commonly trailing 12 months plus two or three prior years, monthly, to read both trend and seasonality.

Can the competitive set be changed?
Yes — owners can request changes, subject to rules preventing sets that would reveal individual competitors' data.

What is a good RevPAR index?
At or above 100 against an honest comp set, trending stable or upward.

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Want a professional read of your STR report and what it means for value? [Contact Apex](/contact).